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About Mixxit


Welcome to mixxit, a training and education programme developed by Maxxium UK, which aims to inspire the creation of quality mixed drinks and cocktails.

We are passionate in our belief that every drink can be perfectly made and whether you're at home making drinks for friends, or serving behind a bar, with a little bit of knowledge and help you can mix up a memorable drink. Enjoy...


Maxxium UK distribute a wide portfolio of premium spirits. In this section you can find out information about all of these brands and search for cocktails that you can make with them. So, if you buy a bottle of The Famous Grouse in the supermarket, and want to make the same great cocktail you had in your local bar, you can find out how to do it right here.


Maxxium UK is a young and dynamic company operating in a rapidly changing wine and spirits industry.

We are a joint venture between two of the most highly regarded names in the industry - Beam Global Spirits & Wine Inc and The Edrington Group. We manage both companies' portfolios of iconic brands, as well as representing premium third-party drinks brands.

This portfolio places us as the second largest spirits distributor* with annual volume sales of over 3.5 million** cases. We're very proud of our brands which are highlighted on this website and are delighted to share them with you today.

At the heart of our business is a commitment to building brands in partnership with our customers. This is an unswerving commitment, delivered with dynamism, respect and passion that flows through the organisation at every level.

We have a powerful on trade presence across the UK that reflects our emphasis on premium brands. Our passion for building brands extends even to how they are best served, as exemplified by our mixxit programme. To find out more about Maxxium UK, please visit