Maxxium UK has an exceptional portfolio of premium cocktail brands so naturally it is our aim to raise the standards in responsible bartending and cocktail creativity. We feel that our brands play a pivotal role within the industry and the perception of quality mixed drinks. We believe making great cocktails isn't difficult as long as you have the right training to help you to become a knowledgeable, skilled and highly motivated professional bartender with an eye for attention to detail and a commitment to delivering the very best of service.

A 90 minute introductory training session per category, covering history, essential methods, classic taste profiles, brand information and classic serves.

A two to three hour session per category, covering history, essential methods, drink families, classic styles and flavour matching, brand information, classic serves and twists.

For the expert bartender looking to develop their skills in service and innovation; an intensive two-day course which combines the masterclass for each category with a full history of spirits and cocktails, bar standards, the “Magnificent Seven” drinks families and the “Three Amigos” theory of “cocktail DNA”.
Useful information about alcohol units and recognising and dealing with drunkenness.